Resellers and retailers are two distinct kinds of business partners who have a direct impact on the performance of your brand. These business partners are eager to help you grow and are committed to your success.
A retailer is a B2C company that buys wholesalers and distributors, or directly from brands in order to sell their products or services to consumers. They could be in the business of selling items such as shoes (Famous Footwear, Designer Shoe Warehouse) as well as outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers also have the option of focusing on certain industries, for example, clothing (Pato’s Closet or Poshmark), electronics (Best Buy or Target) and outdoor equipment.
Resellers are either individuals or businesses who sell products under their own brand or stocks to the end buyer. They are usually smart negotiators that can locate the most efficient suppliers at most affordable prices and sell their products to consumers for an income.
This model of business is becoming popular today, especially resellerassociation.com/what-is-reseller-hosting because of the popularity of online shopping platforms. Even brick and mortar businesses such as Home Depot Walmart and Target are selling their products. There are numerous online marketplaces where people can sell their products. This includes Facebook marketplace, Craigslist and even the well-known clothing site, Poshmark. Some of these online markets may have restrictions about the items you can resell.
