Since its beginning, Lego has been able to benefit from a variety of production features. These features have allowed Lego to develop some of the most popular toys in the world. This includes the development of a unique interlocking mechanism and the use of plastic in place of other materials. These unique features have enabled the company to become the most sought-after toy manufacturer in the world.
In the 1960s, the business continued to grow quickly. Dagny, Godtfred Kirk https://lego-x.com/2020/01/16/lego-company-history-production-features Christiansens cousin joined the company in the year 1960 as a model builder. Dagny had a knack for creating large-scale models and worlds, which were displayed in the showroom. This was a great method to highlight the possibilities of LEGO bricks, and to spark interest among children.
In 1971, the LEGO system began to expand by adding furniture pieces and dollhouses. In 1972, the system was further expanded with the addition of ships and boat sets, which included floating hull pieces. In the 1960s, the company started its international expansion by selling products in North America via a licensing agreement with Samsonite.
In the late 1980s and early 1990s the company continued to expand, diversify, and modernize. This included the establishment of an R&D department, which has worked to keep the LEGO system at the top of its game in terms of innovations. The introduction of themed sets allowed users to build specific models, without having to build it on their own. This was the first step into more complex building and also allowed children to gain a more hands on experience using Legos.
